Flying Start Media is diving more and more into the branding aspect of a company. According to the MASB (Marketing Accountability Standards Board), a brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.”
The origin of branding started when farmers burned symbols on their livestock’s skin to differentiate between owners (Flying Start Media does not condone this practice). However in today’s world focusing on your brand, whether you are a company or an individual, will not only help you differentiate yourself but can help you capture a loyal client or fan base.
Here are three little tips that make a big difference in helping your company stand out amongst the competition:
TIP #1: GET PROFESSIONAL PHOTOS
This applies to every business, even if you are a small-time personal trainer, a fashion designer, or a computer programmer. Allow people to get to know the face behind the company. People love other people, and people respect and trust quality. You don’t have to break the bank. Getting a few professional shots of yourself can multiply sales enormously. (We are working on getting ours as we speak).
TIP #2: FIND YOUR NICHE/SPECIALIZE
These are imperative for success. No matter what industry you are in, you WILL have competition. And there WILL be people with more experience, who are better than you and have been at this longer than you. Entering a crowded market can be a race to the bottom unless you find something very unique you can offer. Doesn’t have to be complicated, point your marketing towards a specific group or offer something that other companies aren’t offering. Make a funny video, write and publish a small book on amazon, or send something extra in a customer’s package. Small things can make a WHOLE WORLD of difference and render you unforgettable.
TIP #3: CREATE A UNIQUE CUSTOMER EXPERIENCE
Clients will stay not because you are cheap (even though that’s why they might come in the first place) and not because you are the best at what you do. They will stay because you gave them a better experience than the competition. Make sure your customer service is always top notch. Make sure your clients are dully notified of any change in the company that may affect them. Do small things like mail Holiday greeting cards or follow up a few days after their purchase is complete to see if they were satisfied with the product. This is the kind of stuff customers remember you for and will feel compelled to return to you even if you are more expensive.
In the words of —Tony Hsieh, Zappos CEO, “Chase the vision, not the money, the money will end up following you.”
Lead Graphic Designer/ Web Developer