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Successful Business Card: 7 FSM Tips

Business cards are the spice of life! Sorry too much coffee. Maybe they’re not the spice of life but what they are is one of the most cost effective ways to promote your business. A business card legitimizes your company’s image, it gives potential customers your contact info in an aesthetically pleasing way and it can be your one chance to really impress someone.

That’s why poorly designed and printed business cards can actually harm your business. If I had 2 business cards for an air conditioning service and one card has simple contact info while the other has a well designed logo and visually stimulating image (breezy beach or snow flakes for example), we all know who I’m contacting first.

I have compiled a list of 7 important tips for designing a successful business card. What is a successful business card you ask? Simply put, one that generates clients. Read more

13 Simple Time Management Tips to Give You a Flying Start

Happy Labor Day!

And in the spirit of celebrating our country’s social and economic achievements we are going to put graphic and web design advice to the side for today and focus on the most important hurdle every working adult struggles with.

Time management is something I have struggled with for a long time since starting a business. Some days I worked so much I barely slept or didn’t sleep at all. And some days I was so stressed I decided to unwind by taking an entire day’s break. The next day I would freak out with how much work I missed and I overworked myself again. So the cycle went on and on.

It doesn’t have to be this way. Sure success requires lots of stress and hard work, but many people can find balance. At least enough to where they can get a good night sleep.

Thankfully, over the past couple of months I’ve practiced some simple but life-changing tips, and my productivity has increased enormously with less sleep deprivation and stress. Even though some of the tips are obvious, I advise you to take each one seriously. It can be the difference between success in life and failure.

Tip#1 Set Specific Work Hours and Stick to It

I set my work hours from 9am – 7pm, Monday-Saturday. I know not everyone can dedicate that amount of time to work. Some people have kids or school. But as long as you set specific hours, it will be much easier for the brain to separate “work “from “home”.

Read more

3 Vital Elements of Effective Website Design

There are soooo many websites floating around in the World Wide Web, 876,812,666 to be exact, according to Netcraft.  With this much competition, it’s vital to make sure your website is designed to produce desired results. I would say in most cases, websites exist to generate leads for a business. But so with so many poorly designed websites, many people are actually hurting their business. Many elements you think are cute fun or “unique”  on your website, are probably very annoying and might cause visitors to leave your site too quickly.

Every business owner or individual should know if his or her website is effective and designed to optimize the desired results. So I have decided to make this job easy for you. Below is a comprehensive list of 3 elements that every effective website should have (or not have).

#1 Color

I am mentioning this because many people use background or font colors on their websites that can make it difficult or even painful to read. For example:  a jet black background with bright red or yellow font. Not good. Dark backgrounds can be cool but should be designed carefully as to not make visitors uncomfortable.

#2 Simplicity

A web designer should not be afraid of negative space. Sometimes that allows the eyes to rest while finding anchor text.  You don’t want your visitor’s eyes to land on too many objects, people want to go to a website an immediately know where to click to find the desired information. It can be a contact form, gallery, about, etc. Using more than one main menu, in my opinion, is also ineffective. Users do not want to have an overload of options which will just lead to inertia. Simplicity is key.

#3 User Friendliness

You want your prospective customers to be able to use your site with ease. When you make users work too much, they just quit. I know I do. For example, if you want people to create an account on your website. Keep the form short. Do not introduce them to a page with 15+ fields to complete. I will go a step further, using facebook or social media as an alternative sign-in method is the best. No hassle and you can obtain more information about who your clients are. Mobile friendliness is also part of user friendliness. Most websites today are being viewed through a mobile or tablet device. You want to make sure your mobile site is easy to navigate, fast and well designed.

These are only 3 of dozens of elements an effective website should have. Because I think this is so vital to a business. I will be creating a complimentary e-book on this subject shortly for all my clients.

 

Branding Success: 3 Small Tips That Make a BIG difference to Customers

Brand rubber stamp. Part of a series of business concepts.

Flying Start Media is diving more and more into the branding aspect of a company. According to the MASB (Marketing Accountability Standards Board), a brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.”

The origin of branding started when farmers burned symbols on their livestock’s skin to differentiate between owners (Flying Start Media does not condone this practice). However in today’s world focusing on your brand, whether you are a company or an individual, will not only help you differentiate yourself but can help you capture a loyal client or fan base.

Here are three little tips that make a big difference in helping your company stand out amongst the competition: Read more

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